Bartek Bezemer

Why Spotify struggles in Japan

Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...

All The Latest

Can Jaguar Land Rover survive?

Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up.  In just two years, from 2019 to 2021, Jaguar Land Rover had...

Why Spotify struggles in Japan

Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...

Why the Fisker Karma failed

The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker Ocean? In February 2022, Fisker revealed the Ocean...

How Etsy reached over $1 billion in revenue

Etsy began as a small website for handmade goods, but has grown into a multi-billion dollar marketplace.  In 2020, Etsy breached the $1 billion revenue mark, generating $1.7 billion in revenue....

Why the Playstation Portable failed

The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...

How Formula 1 became popular again

Formula 1 was once a sport for the wealthy elites, but in recent years it has caught up with general public Formula 1 has become one of the most popular sports once again, but it hasn’t always been...

How did Pokémon become so popular

The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The Pokémon franchise is a revenue machine. In 2021 Sensor...

Recommendations

Can you survive the Long Tail strategy?

How to set up a Google Analytics for B2B Marketing