Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up. In just two years, from 2019 to 2021, Jaguar Land Rover had...
Bartek Bezemer
Why Microsoft’s Mixer platform failed
Microsoft wanted to become part of the gaming video streaming market with Mixer. But just a few years in, it pulled the plug. In June 2020, Microsoft announced it would shut down its gaming...
Why Spotify struggles in Japan
Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...
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Can Jaguar Land Rover survive?
Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up. In just two years, from 2019 to 2021, Jaguar Land Rover had...
Why Microsoft’s Mixer platform failed
Microsoft wanted to become part of the gaming video streaming market with Mixer. But just a few years in, it pulled the plug. In June 2020, Microsoft announced it would shut down its gaming...
Why Spotify struggles in Japan
Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...
Why the Fisker Karma failed
The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker Ocean? In February 2022, Fisker revealed the Ocean...
Why YouTube launched YouTube Premium
YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board. In 2018, YouTube launched its YouTube Premium...
How Etsy reached over $1 billion in revenue
Etsy began as a small website for handmade goods, but has grown into a multi-billion dollar marketplace. In 2020, Etsy breached the $1 billion revenue mark, generating $1.7 billion in revenue....
Why the Playstation Portable failed
The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...
How HelloFresh became the market leader in the US
HelloFresh has been aggressively expanding its market share around the world, becoming the market leader in the United States. How did they manage to claim such a big portion of the US market? In...
How Samsung dominates the smartphone market
Samsung is one of the largest smartphone companies in the world. How was it able to dominate the market? In 2009 Samsung announced its first Android phone, the I7500, better known as the first...
How Formula 1 became popular again
Formula 1 was once a sport for the wealthy elites, but in recent years it has caught up with general public Formula 1 has become one of the most popular sports once again, but it hasn’t always been...
How Amazon became the largest e-commerce store
Amazon has become one of the biggest e-commerce stores in the world. How was it able to grow this large? Amazon has grown down to one of the biggest companies in the world with its revenue growing...
How did Demon Slayer become so popular
The anime adaptation of Demon Slayer has broken many sales records. How was this series able to rise to the top? In October 2021, Toyo Keizai reported that Demon Slayer merchandise generated a...
Why Disney bought Marvel for $4 billion
Disney made a calculated bet with Marvel and is now making large profits. How did the Marvel franchise come to be such a success? Chances are you’ve seen at least one Marvel movie in your...
How Google Chrome became the most popular browser
Google‘s Chrome has the highest market share among internet browsers. How was Google able to capture the hearts of so many internet users? In September 2021, Google’s Chrome had a global market...
How did Pokémon become so popular
The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The Pokémon franchise is a revenue machine. In 2021 Sensor...