The Ford F-series is the most popular vehicle in the United States. How did it become such an icon? The Ford F-150 is not only the most sold pick-up truck, it’s also the most sold vehicle in...
Bartek Bezemer
How did Harry Potter become so popular?
Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon? Harry Potter is one of the most popular media franchises in...
How Instagram changed the art market
The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive reach. The art market is a multibillion-dollar...
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How did the Ford F-series become so popular
The Ford F-series is the most popular vehicle in the United States. How did it become such an icon? The Ford F-150 is not only the most sold pick-up truck, it’s also the most sold vehicle in...
How did Harry Potter become so popular?
Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon? Harry Potter is one of the most popular media franchises in...
How Instagram changed the art market
The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive reach. The art market is a multibillion-dollar...
Can Hulu Overtake HBO MAX?
Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake Netflix. This time around we’ll dive a little further...
Why Sony bought Crunchyroll for $1 billion
Sony has obtained market dominance through its acquisition of Crunchyroll. But why did it step in the anime market to begin with? In December Sony and AT&T reached a deal where Sony would...
How Luxottica monopolized the eyewear industry
We all know Ray-Ban, Prada, Oakley. But did you know that they are owned by just one company, called Luxottica? Luxottica may not ring a bell immediately, but they are a force to be reckoned...
Why Ahold Delhaize bought Bol.com
In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase its way into digital sales? Bol.com is one of the most popular webshops in the Netherlands with...
Why Toyota keeps betting on hydrogen
As the whole auto industry is shifting to EVs, Toyota beliefs in hydrogen. In a previous piece, I’ve written about how Volkswagen was pushed into the EV market through its corrupt ways. Companies...
Why LG stepped out of the smartphone market
The electronics giant LG is stepped out of the smartphone market. How did it come to this? In January 2021 news came out that LG was considering exiting the smartphone market. According to Forbes,...
Can Microsoft’s Bing overtake Google Search?
Microsoft has been working hard to turn Bing into a viable alternative to Google. But should online marketers even consider Bing in their strategy? When I started out as a rookie marketer, the...
How Walmart became #1 on the Fortune 500 list
Everybody knows Walmart. But did you know they were the #1 company in the Fortune 500? Fans of the South Park cartoons will undoubtedly remember the episode where Walmart came to town. Capturing the...
The state of influencer marketing in the Generation Z demographic
Influencers are becoming an integral part of the online marketing mix. How did we arrive here and should you board the train? There’s been, and still is, a lot of talk about influencer marketing....
Why Starbucks launched the Starbucks Reserve franchise
Starbucks rose to number 37 on the Forbes list of most valuable brands. Why did this corporate behemoth decide to launch its Reserve Roastery franchise? I recall the days when Starbucks was still a...
How did Tiktok become so popular
TikTok has seen a meteoric rise to the top of the social media food chain in recent years. Even catching the eye of the US government. But where did the company come from and how was it able to grow...
The failed launch of Google Stadia
Cyberpunk 2077 may have helped Google Stadia in the short term, although the launch was everything but a smash hit. Gaming companies have been dreaming of providing their products through a...