The audience section in Google Analytics can prove a worthy source for learning more about our most valuable and loyal customer. Google Analytics is a treasure trove of data, but I didn't find...
Essential reads
How to create a regional ecommerce sales dashboard in Google Analytics
You don’t have to be an international powerhouse with expensive business intelligence tools to get a grip on your international sales. Learn how to create a dashboard in Google Analytics for your...
Google Analytics and the Site Speed report: A curious tale
The Site speed in Google Analytics (GA) has stirred some serious debate. Over the years I’ve stumbled upon many blogs and articles who wrote about the sense, and nonsense of the site speed metric in...
All The Latest
How to create a buyer persona with Google Analytics
The audience section in Google Analytics can prove a worthy source for learning more about our most valuable and loyal customer. Google Analytics is a treasure trove of data, but I didn't find...
How to create a regional ecommerce sales dashboard in Google Analytics
You don’t have to be an international powerhouse with expensive business intelligence tools to get a grip on your international sales. Learn how to create a dashboard in Google Analytics for your...
Google Analytics and the Site Speed report: A curious tale
The Site speed in Google Analytics (GA) has stirred some serious debate. Over the years I’ve stumbled upon many blogs and articles who wrote about the sense, and nonsense of the site speed metric in...
How to set up a Google Analytics account for B2B marketing?
Optimizing your B2B website can be a challenging feat. The amount of visitors to your website is lower than for B2C websites and you don't make direct sales most of the time. You live and breathe...
How to increase ecommerce revenue using Google Analytics
Running an e-commerce store is all about realizing growth. Optimizing wherever you can to increase the amount of goods sold. You play a game of chess on multiple levels, improving your site...
Setting up Google Analytics for SaaS-companies
As a SaaS-company you want to get the most out of your website. How can you set up Google Analytics to act on data and not on gut feeling? Software as a Service or SaaS for service is becoming more...