Essential reads

Why Spotify struggles in Japan

Why Spotify struggles in Japan

Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...

How Instagram changed the art market

How Instagram changed the art market

The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive reach.  The art market is a multibillion-dollar...

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Why Spotify struggles in Japan

Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...

How Instagram changed the art market

The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive reach.  The art market is a multibillion-dollar...

Will online marketing be fully automated?

Robots who automate jobs away are circling the news for quite a while, but does this also impact online marketing?  When working in the online field, you’re drifting off to news sites every now...

Can you survive the Long Tail strategy?

How to set up a Google Analytics for B2B Marketing