Essential reads

Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in the first quarter of 2021, dominating the market...

The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive reach.  The art market is a multibillion-dollar...

Sony has obtained market dominance through its acquisition of Crunchyroll. But why did it step in the anime market to begin with?  In December Sony and AT&T reached a deal where Sony would...

Microsoft has been working hard to turn Bing into a viable alternative to Google. But should online marketers even consider Bing in their strategy?  When I started out as a rookie marketer, the...

Influencers are becoming an integral part of the online marketing mix. How did we arrive here and should you board the train? There’s been, and still is, a lot of talk about influencer marketing....

The live demo of Google Duplex gave a glimpse of a dystopian future we all know is coming. Or is it? In an earlier article, I looked at the possibility of online marketing being automated. Today I...

Robots who automate jobs away are circling the news for quite a while, but does this also impact online marketing?  When working in the online field, you’re drifting off to news sites every now...