Essential reads

Almost everyone has their own Levi’s story. From your first day to school till graduation, hanging around with your friends or maybe your first kiss. My first experience with Levi’s was at my first...

Google‘s Chrome has the highest market share among internet browsers. How was Google able to capture the hearts of so many internet users? In September 2021, Google’s Chrome had a global market...

The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The Pokémon franchise is a revenue machine. In 2021 Sensor...

Frozen became one of Disney’s most successful franchises with Frozen II alone generating over $1 billion in revenue. How did this franchise become so popular? Frozen II became one of the highest...

The Ford F-series is the most popular vehicle in the United States. How did it become such an icon?  The Ford F-150 is not only the most sold pick-up truck, it’s also the most sold vehicle in...

Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon?  Harry Potter is one of the most popular media franchises in...

Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake Netflix. This time around we’ll dive a little further...

We all know Ray-Ban, Prada, Oakley. But did you know that they are owned by just one company, called Luxottica?  Luxottica may not ring a bell immediately, but they are a force to be reckoned...

In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase its way into digital sales? Bol.com is one of the most popular webshops in the Netherlands with...

As the whole auto industry is shifting to EVs, Toyota beliefs in hydrogen. In a previous piece, I’ve written about how Volkswagen was pushed into the EV market through its corrupt ways. Companies...

The electronics giant LG is stepped out of the smartphone market. How did it come to this? In January 2021 news came out that LG was considering exiting the smartphone market. According to Forbes,...

Everybody knows Walmart. But did you know they were the #1 company in the Fortune 500? Fans of the South Park cartoons will undoubtedly remember the episode where Walmart came to town. Capturing the...