Essential reads

The Ford F-series is the most popular vehicle in the United States. How did it become such an icon?  The Ford F-150 is not only the most sold pick-up truck, it’s also the most sold vehicle in...

Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon?  Harry Potter is one of the most popular media franchises in...

Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake Netflix. This time around we’ll dive a little further...

We all know Ray-Ban, Prada, Oakley. But did you know that they are owned by just one company, called Luxottica?  Luxottica may not ring a bell immediately, but they are a force to be reckoned...

In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase its way into digital sales? Bol.com is one of the most popular webshops in the Netherlands with...

As the whole auto industry is shifting to EVs, Toyota beliefs in hydrogen. In a previous piece, I’ve written about how Volkswagen was pushed into the EV market through its corrupt ways. Companies...

The electronics giant LG is stepped out of the smartphone market. How did it come to this? In January 2021 news came out that LG was considering exiting the smartphone market. According to Forbes,...

Everybody knows Walmart. But did you know they were the #1 company in the Fortune 500? Fans of the South Park cartoons will undoubtedly remember the episode where Walmart came to town. Capturing the...

Starbucks rose to number 37 on the Forbes list of most valuable brands. Why did this corporate behemoth decide to launch its Reserve Roastery franchise? I recall the days when Starbucks was still a...

TikTok has seen a meteoric rise to the top of the social media food chain in recent years. Even catching the eye of the US government. But where did the company come from and how was it able to grow...

Cyberpunk 2077 may have helped Google Stadia in the short term, although the launch was everything but a smash hit.  Gaming companies have been dreaming of providing their products through a...

Snapchat has seen a rise in popularity in recent years, but can it survive the mighty force of Facebook? The social media landscape has been a wild west. Many platforms were competing for their...