Essential reads

The first things that come up when thinking about Red Bull are probably: Energy drinks, extreme sports, and high-performing athletes. The way we see this energy drink comes from years of accumulated...

Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up.  In just two years, from 2019 to 2021, Jaguar Land Rover had...

The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker Ocean? In February 2022, Fisker revealed the Ocean...

The anime adaptation of Demon Slayer has broken many sales records. How was this series able to rise to the top? In October 2021, Toyo Keizai reported that Demon Slayer merchandise generated a...

Almost everyone has their own Levi’s story. From your first day to school till graduation, hanging around with your friends or maybe your first kiss. My first experience with Levi’s was at my first...

Google‘s Chrome has the highest market share among internet browsers. How was Google able to capture the hearts of so many internet users? In September 2021, Google’s Chrome had a global market...

The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The Pokémon franchise is a revenue machine. In 2021 Sensor...

Frozen became one of Disney’s most successful franchises with Frozen II alone generating over $1 billion in revenue. How did this franchise become so popular? Frozen II became one of the highest...

The Ford F-series is the most popular vehicle in the United States. How did it become such an icon?  The Ford F-150 is not only the most sold pick-up truck, it’s also the most sold vehicle in...

Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon?  Harry Potter is one of the most popular media franchises in...

Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake Netflix. This time around we’ll dive a little further...

We all know Ray-Ban, Prada, Oakley. But did you know that they are owned by just one company, called Luxottica?  Luxottica may not ring a bell immediately, but they are a force to be reckoned...