Essential reads

Can Jaguar Land Rover survive?

Can Jaguar Land Rover survive?

Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up.  In just two years, from 2019 to 2021, Jaguar Land Rover had...

Why the Fisker Karma failed

Why the Fisker Karma failed

The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker Ocean? In February 2022, Fisker revealed the Ocean...

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Can Jaguar Land Rover survive?

Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up.  In just two years, from 2019 to 2021, Jaguar Land Rover had...

Why the Fisker Karma failed

The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker Ocean? In February 2022, Fisker revealed the Ocean...

How did Levi’s become so popular

Almost everyone has their own Levi’s story. From your first day to school till graduation, hanging around with your friends or maybe your first kiss. My first experience with Levi’s was at my first...

How did Pokémon become so popular

The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The Pokémon franchise is a revenue machine. In 2021 Sensor...

Can Hulu Overtake HBO MAX?

Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake Netflix. This time around we’ll dive a little further...

Why Ahold Delhaize bought Bol.com

In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase its way into digital sales? Bol.com is one of the most popular webshops in the Netherlands with...

Can you survive the Long Tail strategy?

How to set up a Google Analytics for B2B Marketing