Essential reads

Microsoft wanted to become part of the gaming video streaming market with Mixer. But just a few years in, it pulled the plug.  In June 2020, Microsoft announced it would shut down its gaming...

YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board. In 2018, YouTube launched its YouTube Premium...

The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...

HelloFresh has been aggressively expanding its market share around the world, becoming the market leader in the United States. How did they manage to claim such a big portion of the US market? In...

Samsung is one of the largest smartphone companies in the world. How was it able to dominate the market?  In 2009 Samsung announced its first Android phone, the I7500, better known as the first...

Formula 1 was once a sport for the wealthy elites, but in recent years it has caught up with general public Formula 1 has become one of the most popular sports once again, but it hasn’t always been...

Disney made a calculated bet with Marvel and is now making large profits. How did the Marvel franchise come to be such a success? Chances are you’ve seen at least one Marvel movie in your...

Philips was one of the founding fathers of Dutch television. A growth engine for the Dutch economy, but in 2012 it had to part ways from television. Philips is one of the most well-known technology...

Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand?  Lipton is an integral part of the world of the tea enthusiast, until...