Essential reads

Why YouTube launched YouTube Premium

YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board. In 2018, YouTube launched its YouTube Premium...

Why the Playstation Portable failed

The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...

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Why YouTube launched YouTube Premium

YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board. In 2018, YouTube launched its YouTube Premium...

Why the Playstation Portable failed

The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...

How Formula 1 became popular again

Formula 1 was once a sport for the wealthy elites, but in recent years it has caught up with general public Formula 1 has become one of the most popular sports once again, but it hasn’t always been...

Why Unilever sold Lipton

Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand?  Lipton is an integral part of the world of the tea enthusiast, until...

Can you survive the long tail strategy?

A few years ago the term The Long Tail was popularized by the former head of Wired magazine in the book of the same name. The long tail was a new type of business model that did not depend on a few...

How to increase ecommerce revenue using Google Analytics

Can you survive the Long Tail strategy?