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Why Unilever sold Lipton

Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand?  Lipton is an integral part of the world of the tea enthusiast, until...

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Why Unilever sold Lipton

Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand?  Lipton is an integral part of the world of the tea enthusiast, until...

Can you survive the long tail strategy?

A few years ago the term The Long Tail was popularized by the former head of Wired magazine in the book of the same name. The long tail was a new type of business model that did not depend on a few...

How to increase ecommerce revenue using Google Analytics

Can you survive the Long Tail strategy?