Essential reads

The fall of Cyberpunk 2077

Cyberpunk 2077 has become the symbol of how marketing hype has brought CD Projekt Red to its...

The rise of Louis Vuitton

Louis Vuitton is one of the most iconic luxury brands today with its instantly recognizable logo....

How did Disney’s Frozen become so popular

Frozen became one of Disney’s most successful franchises with Frozen II alone generating over $1...

Why Ahold Delhaize bought Bol.com

In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase...

Ecommerce

Case Studies

Why the Playstation Portable failed

Why the Playstation Portable failed

The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...

The Latest

How EA became the most hated company

Going Analytical

Knowing the SEO

How to start a blog for your business

You’ve been reading a lot about SEO over the years, reading about how to use content to generate bucket loads of traffic, giving you precious new...

Marketing Case Studies

Why Ford's first electric vehicle was named after a legend

How Disney+ grew so fast

How Uber became a PR nightmare