Essential reads
Why Disney bought Marvel for $4 billion
Disney made a calculated bet with Marvel and is now making large profits. How did the Marvel franchise come to be such a success? Chances are you’ve seen at least one Marvel movie in your...
Why Philips sold its television division
Philips was one of the founding fathers of Dutch television. A growth engine for the Dutch economy, but in 2012 it had to part ways from television. Philips is one of the most well-known technology...
Why Unilever sold Lipton
Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand? Lipton is an integral part of the world of the tea enthusiast, until...
The Latest
How did Levi’s become so popular
Almost everyone has their own Levi’s story. From your first day to school till graduation, hanging around with your friends or maybe your first...
Why Disney bought Marvel for $4 billion
Disney made a calculated bet with Marvel and is now making large profits. How did the Marvel franchise come to be such a success? Chances are you’ve...
How Google Chrome became the most popular browser
Google‘s Chrome has the highest market share among internet browsers. How was Google able to capture the hearts of so many internet users? In...
How did Pokémon become so popular
The Pokémon company has become a multi-billion dollar franchise. How did the colorful creatures become such a sensation since their launch? The...
Why Philips sold its television division
Philips was one of the founding fathers of Dutch television. A growth engine for the Dutch economy, but in 2012 it had to part ways from television....
How did Disney’s Frozen become so popular
Frozen became one of Disney’s most successful franchises with Frozen II alone generating over $1 billion in revenue. How did this franchise become...
Why Unilever sold Lipton
Lipton is one of most well known brands in the world of tea, so why did Unilever decide to stop investing in the brand? Lipton is an integral...
How did the Ford F-series become so popular
The Ford F-series is the most popular vehicle in the United States. How did it become such an icon? The Ford F-150 is not only the most sold...
How did Harry Potter become so popular?
Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon? Harry Potter is...
How EA became the most hated company
Going Analytical
How to create a buyer persona with Google Analytics
The audience section in Google Analytics can prove a worthy source for learning more about our most valuable and loyal customer. Google Analytics is...
How to create a regional ecommerce sales dashboard in Google Analytics
You don’t have to be an international powerhouse with expensive business intelligence tools to get a grip on your international sales. Learn how to...
Google Analytics and the Site Speed report: A curious tale
The Site speed in Google Analytics (GA) has stirred some serious debate. Over the years I’ve stumbled upon many blogs and articles who wrote about...
How to set up a Google Analytics account for B2B marketing?
Optimizing your B2B website can be a challenging feat. The amount of visitors to your website is lower than for B2C websites and you don't make...
How to increase ecommerce revenue using Google Analytics
Running an e-commerce store is all about realizing growth. Optimizing wherever you can to increase the amount of goods sold. You play a game of...
Setting up Google Analytics for SaaS-companies
As a SaaS-company you want to get the most out of your website. How can you set up Google Analytics to act on data and not on gut feeling? Software...
Knowing the SEO
Increase organic traffic by optimizing readability
A lot of SEO advice out there focuses on how to use meta-tags, analyze keywords, spy on competitors and much more. But don’t forget who you are...
How to start a blog for your business
You’ve been reading a lot about SEO over the years, reading about how to use content to generate bucket loads of traffic, giving you precious new...
Creating a keyword pyramid to increase organic traffic
What do you do when you have done the basics and laid a solid SEO foundation for your business, but you feel there is more traffic to tap into or...