Essential reads
Increase organic traffic by optimizing readability
A lot of SEO advice out there focuses on how to use meta-tags, analyze keywords, spy on competitors and much more. But don’t forget who you are doing this all for, fellow human beings. Online...
How to start a blog for your business
You’ve been reading a lot about SEO over the years, reading about how to use content to generate bucket loads of traffic, giving you precious new business. But where do you start? As you move within...
Creating a keyword pyramid to increase organic traffic
What do you do when you have done the basics and laid a solid SEO foundation for your business, but you feel there is more traffic to tap into or your organic growth is slowing down? Meet the...
The Latest
How did the Ford F-series become so popular
The Ford F-series is the most popular vehicle in the United States. How did it become such an icon? The Ford F-150 is not only the most sold...
How did Harry Potter become so popular?
Harry Potter turned into one of the most highly valued media franchises of all time. How did it grow into such a phenomenon? Harry Potter is...
How Instagram changed the art market
The visual social media platform Instagram has turned the art market on its head reaching millions of art enthusiasts through its expansive...
Can Hulu Overtake HBO MAX?
Will Hulu’s looming content shortage become its Achilles heel? In previous blogs we’ve looked at whether Amazon Prime would be able to overtake...
Why Sony bought Crunchyroll for $1 billion
Sony has obtained market dominance through its acquisition of Crunchyroll. But why did it step in the anime market to begin with? In December...
How Luxottica monopolized the eyewear industry
We all know Ray-Ban, Prada, Oakley. But did you know that they are owned by just one company, called Luxottica? Luxottica may not ring a bell...
Why Ahold Delhaize bought Bol.com
In 2012 Ahold acquired Dutch e-commerce website Bol.com. Why did the grocery story chain purchase its way into digital sales? Bol.com is one of the...
Why Toyota keeps betting on hydrogen
As the whole auto industry is shifting to EVs, Toyota beliefs in hydrogen. In a previous piece, I’ve written about how Volkswagen was pushed into...
Why LG stepped out of the smartphone market
The electronics giant LG is stepped out of the smartphone market. How did it come to this? In January 2021 news came out that LG was considering...
How EA became the most hated company
Going Analytical
How to create a buyer persona with Google Analytics
The audience section in Google Analytics can prove a worthy source for learning more about our most valuable and loyal customer. Google Analytics is...
10 ways to use annotations in Google Analytics
Inheriting a Google Analytics account can be a daunting task to analyze when the previous owner isn’t around anymore. I am a strong believer...
How to create a regional ecommerce sales dashboard in Google Analytics
You don’t have to be an international powerhouse with expensive business intelligence tools to get a grip on your international sales. Learn how to...
Google Analytics and the Site Speed report: A curious tale
The Site speed in Google Analytics (GA) has stirred some serious debate. Over the years I’ve stumbled upon many blogs and articles who wrote about...
How to set up a Google Analytics account for B2B marketing?
Optimizing your B2B website can be a challenging feat. The amount of visitors to your website is lower than for B2C websites and you don't make...
How to increase ecommerce revenue using Google Analytics
Running an e-commerce store is all about realizing growth. Optimizing wherever you can to increase the amount of goods sold. You play a game of...
Knowing the SEO
Increase organic traffic by optimizing readability
A lot of SEO advice out there focuses on how to use meta-tags, analyze keywords, spy on competitors and much more. But don’t forget who you are...
How to start a blog for your business
You’ve been reading a lot about SEO over the years, reading about how to use content to generate bucket loads of traffic, giving you precious new...
Creating a keyword pyramid to increase organic traffic
What do you do when you have done the basics and laid a solid SEO foundation for your business, but you feel there is more traffic to tap into or...