Essential reads
Why Microsoft’s Mixer platform failed
Microsoft wanted to become part of the gaming video streaming market with Mixer. But just a few years in, it pulled the plug. In June 2020, Microsoft announced it would shut down its gaming...
Why YouTube launched YouTube Premium
YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board. In 2018, YouTube launched its YouTube Premium...
Why the Playstation Portable failed
The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony launched the Playstation Portable (PSP), proving that...
The Latest
Can Jaguar Land Rover survive?
Jaguar Land Rover with iconic brands Jaguar and Land Rover has seen falling sales in recent years and seems to struggle to keep up. In just...
Why Microsoft’s Mixer platform failed
Microsoft wanted to become part of the gaming video streaming market with Mixer. But just a few years in, it pulled the plug. In June 2020,...
Why Spotify struggles in Japan
Japan is one of the largest music markets in the world, but streaming service Spotify keeps struggling. Spotify had a global market share of 32% in...
Why the Fisker Karma failed
The Fisker Karma turned into a financial nightmare. Can the brand be revitalized under new ownership and through its upcoming model, the Fisker...
Why YouTube launched YouTube Premium
YouTube has been experimenting with subscriptions for years, its latest product, YouTube Premium seems like another attempt to get users on board....
How Etsy reached over $1 billion in revenue
Etsy began as a small website for handmade goods, but has grown into a multi-billion dollar marketplace. In 2020, Etsy breached the $1 billion...
Why the Playstation Portable failed
The Playstation Portable showed console gaming on the go could be done, but its many shortcomings became its downfall. In December 2004, Sony...
How HelloFresh became the market leader in the US
HelloFresh has been aggressively expanding its market share around the world, becoming the market leader in the United States. How did they manage...
How Samsung dominates the smartphone market
Samsung is one of the largest smartphone companies in the world. How was it able to dominate the market? In 2009 Samsung announced its first...
How EA became the most hated company
Going Analytical
How to create a buyer persona with Google Analytics
The audience section in Google Analytics can prove a worthy source for learning more about our most valuable and loyal customer. Google Analytics is...
How to create a regional ecommerce sales dashboard in Google Analytics
You don’t have to be an international powerhouse with expensive business intelligence tools to get a grip on your international sales. Learn how to...
Google Analytics and the Site Speed report: A curious tale
The Site speed in Google Analytics (GA) has stirred some serious debate. Over the years I’ve stumbled upon many blogs and articles who wrote about...
How to set up a Google Analytics account for B2B marketing?
Optimizing your B2B website can be a challenging feat. The amount of visitors to your website is lower than for B2C websites and you don't make...
How to increase ecommerce revenue using Google Analytics
Running an e-commerce store is all about realizing growth. Optimizing wherever you can to increase the amount of goods sold. You play a game of...
Setting up Google Analytics for SaaS-companies
As a SaaS-company you want to get the most out of your website. How can you set up Google Analytics to act on data and not on gut feeling? Software...
Knowing the SEO
Increase organic traffic by optimizing readability
A lot of SEO advice out there focuses on how to use meta-tags, analyze keywords, spy on competitors and much more. But don’t forget who you are...
How to start a blog for your business
You’ve been reading a lot about SEO over the years, reading about how to use content to generate bucket loads of traffic, giving you precious new...
Creating a keyword pyramid to increase organic traffic
What do you do when you have done the basics and laid a solid SEO foundation for your business, but you feel there is more traffic to tap into or...